It’s been about a year and a half since I launched my stationery design business, and much has changed since those early days. I’d like to think that I’ve refined my design sensibility just a touch, and while my old logo was fun and cute, it didn’t really convey the aesthetic that I aim for these days.

I’m running low on business cards, and as the time to order more drew near, I just couldn’t bring myself to do the same old thing again. I stayed up entirely too late the other night morning working on a new design. Rebranding was in order.

Ready to see the new look?

I’m really pleased with the way it turned out. It’s a little preppy and a lot more refined than the old look, but it also maintains a bit of whimsy. While I was in the redesigning mood, I also made some subtle changes to the look of snippets. The longer I looked at the blog, the more it felt too busy, so I cleaned it up a bit as well.

Snippets used to look like this:

Screen shot 2011-04-29 at 2.42.26 AM

Now it looks like this:

Subtle, I know, but little changes make a big difference. What do you think about the changes to my brand and blog? Talk to me and let me know what you think!

Until next time, grace and peace.
Leslie Ann Jones, freelance writer, stationery designer, mommy, photographer

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On 08.05.11 · Leave a Comment · In Design
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