Muscadine Press: A New Name for the LAJ Shop

Hello friends! I've got some really BIG news today that's been in the works for quite some time. Months, even. I've kept it under wraps while working out the details and kinks, but the time has arrived to  make it official: The LAJ Shop is now Muscadine Press.

What? Why would you change the name?

Well, it's kind of a long story. Let me start at the beginning. When God first led me to shift from custom stationery to creating resources and tools to equip women for faithful life, I never landed on a name that felt right. So I just opened up shop under my own name and called it good. 

But as time went on, something felt...off...about it. Promoting the shop always felt a little funny because I felt like I was promoting myself, and it made me feel gross. I didn't like it, but I still had  no clear direction for the name. So I waited, and I prayed.

Then, last spring, as I was studying the book of John with a sweet group of ladies at my church, I couldn't walk away from chapter 15. In it, Jesus calls himself the Vine. If that's true, then we're the branches, and we're called to bear fruit. Lots of it. As I mulled over the chapter, I felt a rightness about it that had been missing. This, I knew, was the heart of my work. Every single item I create is carefully designed to cultivate faithfulness day in and day out, and I wanted to tuck that idea into a name. Finally, after months of stewing over vines and vinedressers, vineyards and gardeners, grapes and fruit, I thought about muscadines, and Muscadine Press was born.

So What's a Muscadine, Anyway?

Now, if you're not from the South, you may be wondering what a muscadine is. Don't worry, you're not alone. Muscadines are a distinctly Southern variety of grape. They're happy to grow on their own in the wild, but they also flourish in cultivated vineyards. With a sweet flavor and tough skin, muscadines love the sun and produce more grapes than anyone knows what to do with.

Muscadine Press is a name rooted in the gospel, but I also love that it's a little nod to my Southern heritage. It reminds me of the beautiful diversity of God's people. Some of us are muscadines. Some of us are concords. Some of us are lembergers. Some of us are sweet jubilees. Some of us are rieslings. But we're all his. And we're all called to cultivate a faithful life.

So, what does this mean moving forward?

Well, I'll continue to offer the same products that you know and love, but the shop now has its own identity apart from me. This is a GOOD thing! The shop has been relocated to muscadinepress.com. All shop-related news and content now resides there. 

This site (leslieannjones.com) will remain a place for me to write and share about faith, life, and whatever else happens to be on my heart and mind. This comes as a great relief to me. SO many times in the past couple of years, I've held off on writing about something because it was "off-brand." And that's no good.

There's so much more to say about this change, but this blog post is already long enough. Thank you for sticking with me over the past few years as I have navigated all these changes. When it comes right down to it, changing the name of the LAJ Shop to Muscadine Press feels like coming home.

And for that, I'm grateful. Until  next time, grace and peace.


LET'S CELEBRATE WITH A SPECIAL OFFER!

Thank you so much for your faithful support and encouragement! You're the reason that I do what I do, and I couldn't be more thankful. To celebrate our new name and to say thank you, we have an offer that's just for you. Use the code LAJBLOG to save 20% off your ENTIRE purchase from Muscadine Press. Hope to see you there sometime soon! Offer valid for one use only. Expires 2/14/18 at 11:59 p.m.